How to work with brands as a smaller Instagramer

Recently I have been getting a lot of messages asking me how I have been working with brands. I am a fairly small Instagramer and I have always thought you needed a ton of followers to work with brands. That is not the case! These are tips and tricks that I personally and use and that works for me. Essentially it all comes down to content though. If your photos are well lit, creative, and consistent, brands will be more willing to work with you.

My first tip is to find brands that are already working with similar sized Instagramers. The easiest way to do this is to see when people you follow tag a brand in their sponsored post. People will also usually tag brands in their stories when they receive a package from a company. Usually, you will be following people that have similar style/feed as you. So, you already know the brand likes your style and that they work with smaller Instagramers!

Once you find a brand you want to work with, email them AND dm them! You can just copy and paste your email into a dm message. You never know what the company will check first, so why not send it to both places? Not sure what to include in your message? I include a brief introduction of myself, some example photos of my work, and even how you would promote their products. I also like to include some stats from my page. You don’t need to include ALL of them. Just a few that you may be proud of. A lot of people write out huge emails and include every little detail about themselves. I do not recommend this. No one has time to read your life story. All they really care about is if you create great content and have engaged followers.

If you aren’t having companies reach out to you, try tagging brands in your photos. This gives the brands a chance to see your content. This is how I get most of my collaborations! I just consistently tag brands I am wearing my photos. If you have emailed brands and still haven’t heard back, you can turn to apps that connect you to brands looking for influencers. My favorite app for this is Influenster. It is available in the app store and it is a good way to start building a sort of portfolio. They use short surveys to see if you would be a good fit for the brand and if you fit their criteria. Another app is Collabor8. I don’t really care for this app but you can try it and see if it works for you!

So those are the things I have tried and that have worked for me. I can’t stress this enough though, you need to have good content and your feed needs to align with the brand. Last but not least, don’t wait around or feel frustrated if you don’t get a response. The worst a brand can do is not respond or say no. Oh well. Carry on with your life and eventually, brands will find you!


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